Jordan Farris
Vice President, Head of ETF Product Development

Jordan is Vice President and Head of ETF Product Development with Nuveen. He is responsible for developing and bringing NuShares from Nuveen ETFs to market, as well as overseeing the ongoing management of those ETFs.

Prior to joining Nuveen in 2016, Jordan was Director of ETF Product Development for Guggenheim Investments, where he was responsible for overseeing the development and launch of ETFs within the equity, passive fixed income, active fixed income, and currency asset classes. ETF assets under management grew from $13B to more than $27B during his tenure at Guggenheim.

Before that, Jordan was a Senior Vice President of Institutional Business Development for DirexionShares. At Direxion, his efforts were focused on product implementation within the institutional and tactical client segments as well as the promotion of ETF education and strategy throughout the industry. He had additional responsibilities for interacting with various capital markets desks to ensure a smooth trading environment for DirexionShares ETFs. Prior to DirexionShares, Jordan held various ETF business development roles at Northern Trust and Rydex Investments.

Jordan earned his B.A. from the University of Michigan and his MBA from Northwestern’s Kellogg School of Management with focuses on analytical consulting, management strategy and finance.